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At Fleming + Company we are always up to something creative.
Here are a few recent things hot off the press...
PAUL FLEMING ASSIGNED TO AMERICA'S CUP PR & MARKETING TASK FORCE
2 FEBRUARY 2012
 

Newport, RI - - February 2, 2012 - - Paul Fleming has been appointed to the Marketing and Public Relations sub-committee for the America’s Cup World Series event to take place in Newport from June 23 to July 1st of this year. This is the final event of a series of races that has taken place around the world. The winner of the America’s Cup World Series will be awarded the trophy after the last race on July 1. Mr. Fleming will help to promote the event through a number of strategic public relations and marketing initiatives.

 
FREE IPAD CONTEST GENERATES SIGNIFICANT INCREASES IN WEB VISITS
19 JANUARY 2012
 

Newport, RI - - January 19, 2012 - - Fleming + Company Inc. created an on-line contest for one client that increased web site visits by 54% over the course of the promotion. The prize was an Apple iPad and people were allowed to enter as often as once a day over a three-month period. The contest was promoted in e-newsletters going to the client’s customers and prospective customers as well as being featured on social networks and their web site. An employee at one company entered 80 times and anther employee at the same company won the iPad after entering 18 times. Our client is thrilled with the results!

 
FLEMING + COMPANY WINS 7 PRESTIGIOUS GRAPHIC DESIGN USA AWARDS
20 SEPTEMBER 2011
 

September 20, 2011 - - Newport, RI - - Fleming & Company Inc. won eight distinguished American Graphic Design Awards from Graphic Design USA for work the company developed in 2010. These awards were chosen from among over 10,000 entries submitted from all segments of the creative community nationally.

The winning entries included the following work:

  • Z Blok Sunscreen packaging
  • Parker Brown Maculay & Sheerin Law Firm Logo
  • Aardvark Antiques Logo
  • Waterfront Newport Logo
  • Your Newport Wedding Logo
  • Opera House Theater Poster
  • Oldport Homes Web Site

According to Paul Fleming, President of Fleming & Company, "This work validates our concerted effort to make sure that our creative work is based on sound strategy and that is it truly distinctive in its design. It is very gratifying to see that these efforts have paid off as evidenced by these awards which were received for such a broad range of clients in different applications from branding to web sites.

 
E-NEWSLETTER GENERATES AN ORDER FOR BLOUNT BOATS
20 DECEMBER 2010
 

Our E-newsletter For Blount Boats Generates An Order For An 89¹ Excursion Boat.

Newport, RI - - December 17, 2010 - - Prior to an early December Commercial Boatbuilding Tradeshow we sent out our first E-newsletter for Blount Boats. It talked about the new orders they had gotten recently and some new equipment they had put in place. As a direct result, one of their former customers came to their booth at the show and placed a production slot order for a new 89¹ excursion boat. Talk about ROI!

 
LINEAR TITLE & CLOSING HIRES FLEMING + COMPANY INC
2 DECEMBER 2010
 

Linear Title & Closing Hires Fleming + Company Inc. For Marketing and Public Relations Duties

November 30, 2010 - - Newport, RI - - Linear Title & Closing of Middletown, RI has hired Fleming + Company Inc. to develop and execute annual Marketing and Public Relations plans effective immediately. Linear Title & Closing Ltd. is one of the largest and fastest growing title and closing companies in the Unites States. The company employs one hundred and thirty professionals in their Rhode Island and Texas offices.

According to Nick Liuzza, President and CEO of Linear Title & Closing “This is ideal timing for us to get aggressive about spreading the news of Linear Title & Closing’s success and rapid growth. We had worked with Fleming + Company Inc. on a previous branding project and found them to be extremely responsive and professional. So it was an easy decision to bring them on in an expanded role to help our company get more national exposure for our brand.”

 
FLEMING & COMPANY CREATES NEW BRAND IDENTITY
16 JUNE 2010
 

Fleming & Company recently created a new brand identity for Explorations, a small group travel brand that provides travelers with a more cultural and interactive experience

June 16, 2010 - - NEWPORT, RI - - Fleming & Company Inc. recently created a new brand identity for Explorations, a small group travel brand that provides travelers with a more cultural and interactive experience.

The branding process started with brand strategy development. Focus groups, consisting of a highly defined target audience, were presented with various tag lines and the line "Small Groups, Big Experiences" was selected as the most motivating to the target audience.

Once the brand strategy was refined in the marketing research, the creative process began with the end result being the attached brand identity. The new brand will be unveiled by Explorations in conjunction with a new website and brochure to be introduced in September 2010.

Paul Fleming, CEO of Fleming & Company Inc., said "It is so gratifying to work with a highly professional company like Collette Vacations. They really understand the important role of strategy and marketing research in getting the branding right. This process results in a brand that is proven to resonate with the consumer."

Melissa Snape, Executive Producer of Explorations, said "The new brand stands apart from the parent brand, Collette Vacations. This is incredibly gratifying after a long creative process. With new brand colors, a new logo and tag line plus a real focus on the elements of the division most appealing to our target audience, we can strategically move this brand forward into the marketplace."

 
FLEMING & COMPANY LAUNCHES NEW WEBSITE
21 jANUARY 2010
 

Fleming & Company Launches New Website Showcasing On-line Marketing Capabilities

January, 2010 -- NEWPORT, RI -- Fleming & Company Inc.has launched an entirely new website focusing exclusively on the company's on-line marketing capabilities. FlemingInteractive.com will allow visitors to the website to fully understand the capabilities of the company relative to web site design, search engine optimization, e-commerce, social marketing, e-newsletters, key word ad buys, creation of custom content as well as tracking and analysis for measuring ROI.

The company still maintains FlemingAndCompany.com as an informational resource for its branding and marketing consulting business.

According to Paul Fleming, CEO of Fleming Company, Inc., "Creating an entirely new website exclusively showcasing our on-line marketing capabilities allows us to more fully demonstrate our on-line marketing skills. This new website also makes it easier for prospective clients who are making specific on-line marketing inquiries to get to the information they want quickly and in more depth. It is more user friendly and as such has already paid dividends for us."

Interested parties can view the web site at www.FlemingInteractive.com

 
FLEMING & COMPANY CREATES NEW BRAND IDENTITY
12 MARCH 2009
 

Fleming & Company Creates New Brand Identity for New England Web Designers Association and is Named as the Rhode Island Chapter Co-coordinator

March 12, 2009 - - NEWPORT, RI - - Fleming & Company Inc. has been named as the Rhode Island Co-coordinator of activities for the New England Web Developers Association (NEWDA) based in Hudson, MA. In addition, Bob Troutman, Creative Director of Fleming Company Inc., created the attached brand identity for the organization.

The purpose of the NEWDA is to share information among its members in order to assure that its members web based marketing activities are among the most advanced in the country. This is accomplished through periodic seminars as well sharing ideas, resources and fielding questions non-line. Membership is free and anyone interested in becoming part of the RI chapter and being invited to group discussions should contact Paul Fleming at paulf@flemingandcompany.com.

Paul Fleming said, "We are very proud to have been chosen to co-ordinate Rhode Island activities for the NEWDA. It is consistent with our goal of being one of the leading companies in New England for technology based marketing strategies."