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At Fleming + Company we are always up
to something creative.
Here are a few recent things hot off the press... |
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| PAUL FLEMING ASSIGNED TO
AMERICA'S CUP PR & MARKETING TASK FORCE |
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| Newport,
RI - - February 2, 2012 - - Paul Fleming has been appointed
to the Marketing and Public Relations sub-committee
for the America’s Cup World Series event to take
place in Newport from June 23 to July 1st of this year.
This is the final event of a series of races that has
taken place around the world. The winner of the America’s
Cup World Series will be awarded the trophy after the
last race on July 1. Mr. Fleming will help to promote
the event through a number of strategic public relations
and marketing initiatives.
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| FREE IPAD CONTEST GENERATES
SIGNIFICANT INCREASES IN WEB VISITS |
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| Newport,
RI - - January 19, 2012 - - Fleming + Company Inc. created
an on-line contest for one client that increased web
site visits by 54% over the course of the promotion.
The prize was an Apple iPad and people were allowed
to enter as often as once a day over a three-month period.
The contest was promoted in e-newsletters going to the
client’s customers and prospective customers as
well as being featured on social networks and their
web site. An employee at one company entered 80 times
and anther employee at the same company won the iPad
after entering 18 times. Our client is thrilled with
the results!
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| FLEMING + COMPANY WINS
7 PRESTIGIOUS GRAPHIC DESIGN USA AWARDS |
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September 20, 2011 - - Newport, RI - - Fleming &
Company Inc. won eight distinguished American Graphic
Design Awards from Graphic Design USA for work the company
developed in 2010. These awards were chosen from among
over 10,000 entries submitted from all segments of the
creative community nationally.
The winning entries included the following
work:
- Z Blok Sunscreen packaging
- Parker Brown Maculay & Sheerin Law Firm Logo
- Aardvark Antiques Logo
- Waterfront Newport Logo
- Your Newport Wedding Logo
- Opera House Theater Poster
- Oldport Homes Web Site
According to Paul Fleming, President
of Fleming & Company, "This work validates
our concerted effort to make sure that our creative
work is based on sound strategy and that is it truly
distinctive in its design. It is very gratifying to
see that these efforts have paid off as evidenced by
these awards which were received for such a broad range
of clients in different applications from branding to
web sites. |
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| E-NEWSLETTER GENERATES
AN ORDER FOR BLOUNT BOATS |
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| Our
E-newsletter For Blount Boats Generates An Order For
An 89¹ Excursion Boat.
Newport, RI - - December 17, 2010 - - Prior to an early
December Commercial Boatbuilding Tradeshow we sent out
our first E-newsletter for Blount Boats. It talked about
the new orders they had gotten recently and some new
equipment they had put in place. As a direct result,
one of their former customers came to their booth at
the show and placed a production slot order for a new
89¹ excursion boat. Talk about ROI!
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| LINEAR TITLE & CLOSING
HIRES FLEMING + COMPANY INC |
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| Linear
Title & Closing Hires Fleming + Company Inc. For
Marketing and Public Relations Duties
November 30, 2010 - - Newport, RI - -
Linear Title & Closing of Middletown, RI has hired
Fleming + Company Inc. to develop and execute annual
Marketing and Public Relations plans effective immediately.
Linear Title & Closing Ltd. is one of the largest
and fastest growing title and closing companies in the
Unites States. The company employs one hundred and thirty
professionals in their Rhode Island and Texas offices.
According to Nick Liuzza,
President and CEO of Linear Title & Closing “This
is ideal timing for us to get aggressive about spreading
the news of Linear Title & Closing’s success
and rapid growth. We had worked with Fleming + Company
Inc. on a previous branding project and found them to
be extremely responsive and professional. So it was
an easy decision to bring them on in an expanded role
to help our company get more national exposure for our
brand.”
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| FLEMING & COMPANY CREATES
NEW BRAND IDENTITY |
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| Fleming
& Company recently created a new brand identity
for Explorations, a small group travel brand that provides
travelers with a more cultural and interactive experience
June
16, 2010 - - NEWPORT, RI - - Fleming & Company Inc.
recently created a new brand identity for Explorations,
a small group travel brand that provides travelers with
a more cultural and interactive experience.
The branding process started with brand
strategy development. Focus groups, consisting of a
highly defined target audience, were presented with
various tag lines and the line "Small Groups, Big
Experiences" was selected as the most motivating
to the target audience.
Once the brand strategy was refined in
the marketing research, the creative process began with
the end result being the attached brand identity. The
new brand will be unveiled by Explorations in conjunction
with a new website and brochure to be introduced in
September 2010.
Paul Fleming, CEO of Fleming & Company
Inc., said "It is so gratifying to work with a
highly professional company like Collette Vacations.
They really understand the important role of strategy
and marketing research in getting the branding right.
This process results in a brand that is proven to resonate
with the consumer."
Melissa Snape, Executive Producer of Explorations,
said "The new brand stands apart from the parent
brand, Collette Vacations. This is incredibly gratifying
after a long creative process. With new brand colors,
a new logo and tag line plus a real focus on the elements
of the division most appealing to our target audience,
we can strategically move this brand forward into the
marketplace." |
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| FLEMING & COMPANY LAUNCHES
NEW WEBSITE |
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| Fleming
& Company Launches New Website Showcasing On-line
Marketing Capabilities
January,
2010 -- NEWPORT, RI -- Fleming & Company Inc.has
launched an entirely new website focusing exclusively
on the company's on-line marketing capabilities. FlemingInteractive.com
will allow visitors to the website to fully understand
the capabilities of the company relative to web site
design, search engine optimization, e-commerce, social
marketing, e-newsletters, key word ad buys, creation
of custom content as well as tracking and analysis for
measuring ROI.
The company still maintains FlemingAndCompany.com
as an informational resource for its branding and marketing
consulting business.
According to Paul Fleming, CEO of Fleming Company, Inc.,
"Creating an entirely new website exclusively showcasing
our on-line marketing capabilities allows us to more
fully demonstrate our on-line marketing skills. This
new website also makes it easier for prospective clients
who are making specific on-line marketing inquiries
to get to the information they want quickly and in more
depth. It is more user friendly and as such has already
paid dividends for us."
Interested parties can view the
web site at www.FlemingInteractive.com
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| FLEMING & COMPANY CREATES
NEW BRAND IDENTITY |
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| Fleming
& Company Creates New Brand Identity for New England
Web Designers Association and is Named as the Rhode
Island Chapter Co-coordinator
March 12, 2009 - - NEWPORT, RI - - Fleming
& Company Inc. has been named as the Rhode Island
Co-coordinator of activities for the New England Web
Developers Association (NEWDA) based in Hudson, MA.
In addition, Bob Troutman, Creative Director of Fleming
Company Inc., created the attached brand identity for
the organization.
The purpose of the NEWDA is to share information
among its members in order to assure that its members
web based marketing activities are among the most advanced
in the country. This is accomplished through periodic
seminars as well sharing ideas, resources and fielding
questions non-line. Membership is free and anyone interested
in becoming part of the RI chapter and being invited
to group discussions should contact Paul Fleming at
paulf@flemingandcompany.com.
Paul Fleming said, "We are very proud
to have been chosen to co-ordinate Rhode Island activities
for the NEWDA. It is consistent with our goal of being
one of the leading companies in New England for technology
based marketing strategies."
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