Search engine optimization (SEO) is the process of maximizing your “organic” ranking on search engines such as Google, Yahoo and Bing. We do this by designing the site so that it is search engine friendly, maximizing key word exposure and promoting the site to the search engines on a regular basis. Optimizing your search engine rankings translates to improved sales and less need for executing key word ad buying campaigns.
You hear about the importance of SEO all the time — that you need good SEO and your site needs to be “spiderable”, etc. But what does this actually mean?
It means that Search Engine Optimization (SEO) is very important for all businesses with a web presence. The goal is to get your site as high as possible in the natural search results listings in Google, Bing and Yahoo.
There are many means to getting a high ranking for your website. Use of Social Media, link-backs and even the name of your web files are taken into consideration by the search engines. Changing the content of your web site and having a mobile friendly web site are also critical to high organic search engine rankings.